Use these two PDF doc to complete the CTE 12 doc, there are small critical thinking question, no words requirements.
Write a report discussing the following points: ( 600 min – 700 max) words
Two of the most creative/successful social media marketing campaigns name in Saudi Arabia (In 2021-2022). For each campaign :§ Give the reasons behind
their success? § What is the added value
of this marketing campaign for the company/organization . ————————————————————————————————————————————————-
two social media marketing campaign name in Saudi Arabia that failed (Last two years). For each campaign:
Give the reasons behind their success?
What is the added value of this marketing campaign for the company/organization?
Why did the social media marketing campaign fail? And what can we learn from them? Notes: For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.
Examples can be a profit or non-profit organization.
Presentation PowerPoint with 12 slides :
Prepare a presentation answering the previous questions and what are the criteria that guide you to evaluate the campaigns?
Using Canva.com create an info-graphic that
Explain the value of other media options, including brand placements, yellow pages advertising, video game advertising, and other “alternative” media.
Describe the various research techniques used to measure consumers’ recognition and recall of advertising messages.
The creativity is left up to you, just make sure the above information is presented. Attach the infographic to assignment when finished.
Canva is a free website with templates and is pretty user friendly.
What is the prime minister of Pakistan?
Discuss advertising’s effect on the economy, including resolving the advertising = market power and advertising = information viewpoints.
Please share and discuss your Individual Assignment 3, from Module 4. Tell us about which locations you’ve visited, what you’ve observed, discovered, or what information you’ve obtained from people. (based on the powerpoint i provided)
Respond to the following classmates discussions please. Student 1: I visited Five Below which is a discount store that sells products for $5.00 or less. Although, in recent years the products have risen to a maximum of $10.00 each due to our current economical landscape. After speaking with the assistant manager of the store, I found that the price increase is due to the mandated rise in the federal minimum wage. In observing their marketing techniques instore, I realized they have the store separated by products, price, and age. The assistant store manager says that they do this to make the shopping experience more streamlined by labeling each section of the store. This way customers know which section they should head to. He added that if this approach does not work, customers are more than welcome to ask a store associate for assistance.
Five Below uses multi-sensory marketing tactics to promote its brand. Sensory marketing is used to entice consumers by engaging their senses. Humans have five senses: sight, sound, taste, touch, and smell. Of the five senses, smell represents the most powerful sense for creating and retrieving memories as smell is a powerful contributor to product/brand Recall. During its seasonal promotional periods, Five Below will use food vendors to attract customers with smell and taste. Then once the customer comes inside the store, they are greeted by an associate that is performing a demonstration for one of the brand’s many products. Store management says that this is a great way to grab the attention of their target audience which are children and teenagers. They added that with the food vendors, they are able to engage the parents also.
For my assignment I decided to look at Target. Most people are aware of the funny saying when you walk into target you end up always buying more than what you originally went in for. I wanted to look and see what target does to make this happen! When walking through Target I noticed everything was very well organized. One thing that stood out to me is that the items were places with other products that were aesthetically please together. They way the products looked good together made me walk over and check out these items I knew I did not need. There is never any music play through the store. The lighting throughout is very bright and the aisle are organized in either horizontal or vertical sections. Target is known for its red and white colors which the store on the outside of the walls and signs are all in these colors. However, the red colors do not take away from the merchandise being sold. I noticed a lot of customers were just walking around and seemed very calm doing so. I was not able to interview anyone however, I did over hear lots of people saying they did not need this item but put it in their carts any ways. The store was organized with large signs stating what each general section carried. The one section I looked at closely was the $1,$3, and $5 section. This is right when you walk into the location and has various decorations showing this is a cheaper section in the store. There were many signs stating the prices. I believe they purposefully put this right when you walk in because the items are cheap and will grasp your attention. The objects were again, placed aesthetically pleasing as well as having products catered towards various age groups. This section changes through out the year by selling products that go with either the holidays or season that it currently is. This section was quiet crowded and required me to wait around to take some photos with nobody in them. I would say this is a hit section for consumers!
Experiential marketing is the future of advertising | Layne Braunstein | TEDxFultonStreet
Press the Play button to begin.
After watching the Ted Talk “Experiential marketing is the future of advertising” write a 2 to 3 page paper of the video in APA format. Explaining alternative creative styles of advertising messages.
Answering the question, How do you persuade your customers?
Learning Goal: I’m working on a advertising writing question and need a sample publish to help me learn.For this assignment, explore the personality of a guitar brand of your choice, describing that brand’s purpose as if it were a three dimensional character. Just as you would do when you’re about to write a creative brief, thoroughly research the brand before beginning this assignment—visit the brand’s website, Facebook page, Instagram account, and Twitter account. Read customer testimonials, and go into your local music shop, pick up one of your brand’s guitars, and try to give it a wail! Listen to music played on a guitar by your brand—listen to how the notes sound. Compare the prices and products of other competitive guitar brands to your chosen brand. When writing, actually attempt to assume your brand’s voice. Try to answer the following questions as if your brand were a person that you were describing to your best friend: What is your brand for? What does your brand do for its customers? Get creative with this—harness everything you know about your brand in order to emotionally appeal to your audience, painting for them a picture of your brand that they’ve never seen or heard before. Use techniques you’ve discovered throughout this module regarding a manifesto’s elements in order to craft a declaration that encapsulates your brand’s personality, goals, and beliefs. Use the examples we explored in this module for inspiration. This is your first publish—not your final publish. Once you’ve posted your manifesto, review each of your classmates’ manifestos and provide constructive feedback on what’s working well, and what could possibly use some improvement. Use your personal taste and knowledge of manifesto writing techniques in order to provide this critique. Make an argument for how or why the manifesto is working in some places or might need improvement in other places. Avoid being overly judgmental, personal, or negative in your critique, but rather offer objective observations about why or how the manifesto might be improved. For instance, it would be better to say, “Your language is concise,” rather than, “I don’t like the words you picked.” Make sure to be thoughtful and exact in your critiques for each student, as you, as well, will be highly dependent on your fellow classmates’ concise critique of your work in order to turn in a polished and professional manifesto for Campaign Four.I have attached a publish from one of my classmates you can look at. Please write a manifesto of the guitar brand you chose. And please comment on this classmate’s publish.
Requirements: 2 paragraphs
Learning Goal: I’m working on a advertising writing question and need an explanation and answer to help me learn.DescriptionConsider your first-hand experience of non-traditional media routes. Think of an advertising campaign that has communicated to you personally, and the ways in which it did so. Television, radio, and press continue to play an important role in most campaigns. Yet increasingly, product messages reach their audiences through other channels such as social media, ambient and guerrilla marketing, and so on. How do you typically learn of new products or developments?Prepare a 500-word report about your own experiences with non-traditional media routes (i.e., not television, radio, or press), and the ways in which you’ve observed them integrate with mainstream media.
Requirements: 500 words
Learning Goal: I’m working on a advertising writing question and need an explanation and answer to help me learn.Assignment 1: Product Analysis (1000 words)DescriptionChoose an innovative product or service that’s recently been brought to market. An innovative product is one which is newly introduced to the market, or has substantially new features. Set out an analysis of the chosen product, its history, what preceded it in the marketplace, the established market for it, and the new market for its features. Please write 1000 words (about 2-3 pages). This groundwork will form the basis of the creative brief you will develop over the course of this class.Assignment 2: Value of Quantitative Research (200-300 words)Why is quantitative research of value? Are there inherent pitfalls in a tick-box process, and if so, what are they? Please write about 200-300 words within your post.
Requirements: 1300 words | .doc file