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Market Research

Discuss how e-marketers use geographic, value segment, and negotiation pricing online.

In your opinion, what are the advantages and disadvantages of operating both a traditional retail location and an online store? Use examples to support your discussion.
Discuss how e-marketers use geographic, value segment, and negotiation pricing online.

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throughout this course you have been developing a preliminary marketing plan for a hypothetical or real company. In Module 9, you will outline the control measures necessary to monitor the progress.

throughout this course you have been developing a preliminary marketing plan for a hypothetical or real company. In Module 9, you will outline the control measures necessary to monitor the progress.
Complete Your Plan and ReviewYou should now have a complete publish of your marketing plan. Thoroughly review your publish sections of your plan and make any revisions as necessary.
Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?
Bottom Line: ensure that there is alignment between the organization’s mission, the marketing mix strategy, and actionable items.Marketing Plan Outline
The following is the marketing plan outline that I will use for my selected product offering:
cosmetic products, including skin and hair products.
I. Executive Summary
A. Overview
B. Vision statement
C. Mission Statement
D. Objectives of the marketing plan
II. Target Market
A. Demographics of the target market
B. Market segmentation strategy
C. Target market needs
D. Distributional channels appropriate for the target market
E. Communication with the target market
F. Critical factors to success while working with the target market (Chernev,2020)
III. Marketing strategy
A. Strategies to be used
B. Benefits of selected marketing strategies
IV. Marketing Budget
A. Annual marketing budget
V. Monitoring and measurement
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A. Key marketing metrics to be used
B. Action plan in case of failed marketing strategies
publish
Objectives
 To improve the brand image- the aim of the marketing plan is to help reach customers
and potential customers. The purpose of the plan is to ensure that the individuals know
about the brand, brand characteristics and the products offered.
 To foster customer loyalty- The purpose of the marketing plan is to ensure that
customers are aware of the brand and want to be associated with the brand because of
its attributes (Fotiadis et al., 2018). The plan will achieve this through promotions and
also offering discounts for the customers.
 To boost the sales of the cosmetic products, more customers are expected to interact
with the products and make purchases through promotions.
 To ensure that the brand is the preferred option among the different brands in the market
(Dimitrescu et al., 2018) The marketing plan aims at helping the business stay ahead
of competition and make customers love the brand more than that of competitors.
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References
Chernev, A. (2020). The marketing plan handbook. Cerebellum Press.
Dimitrescu, A., Babis, C., Alecusan, A., Chivu, O., & Faier, A. (2018). Management of a
marketing plan. Fiability & Durability, 1, 279-285.
Fotiadis, A., Mombeuil, C., & Valek, N. S. (2018). Designing and implementing a marketing
plan. In The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality.
Emerald Publishing Limited.
12 point, Times New Roman font
Double-spaced
Title page
Reference list (citations and references should follow current APA format)

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Market Research

Identify and discuss two (2) areas of marketing research that might be fraught with ethical concerns.

Identify and discuss two (2) areas of marketing research that might be fraught with ethical concerns. Research the Internet to identify a circumstance where one (1) of these took place. Provide an analysis of your example.

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Market Research

Learning Goal: I’m working on a market research case study and need an explanati

Learning Goal: I’m working on a market research case study and need an explanation and answer to help me learn.Answer 7 questions in a 2 page double spaced summary on the research article, Comparative Analysis of Female and Male Coverage on ESPN Sports Center.
Requirements: 2 pages

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Learning Goal: I’m working on a market research case study and need an explanati

Learning Goal: I’m working on a market research case study and need an explanation and answer to help me learn.Answer 4 case study questions in paragraph format utilizing the article, ” The Effect of Partitioned Ticket Prices on Sport Consumer Perceptions and Enduring Attitudes.
Requirements: one paragraph for each question   |   .doc file

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Learning Goal: I’m working on a market research writing question and need a samp

Learning Goal: I’m working on a market research writing question and need a sample publish to help me learn.Case Study AnalysisCases generally put you in the position of decision maker for an organization and ask to recommend a course of action to address the core problem presented. The following steps should help you analyze a case and develop a recommended course of action to address the problem.Identify the key facts.Cases generally include quite a bit of information. Not all information is equally important, however. You must decide which facts are most important and which facts are less important or even extraneous.
It is important to differentiate between the facts of the case and the opinions of the actors.
In some cases, key information might be missing from the case. In your analysis, you might therefore note how attaining this missing information would lead to better recommendations.
Identify the core problem or problems facing the decision makers.It is not possible to develop a strong solution if you have not identified the core problem. Therefore, it is important to distinguish between the core problem and the symptoms of that problem.
Cases rarely state the core problem explicitly. Cases present the symptoms of the problem, i.e., the different ways the problem manifests itself in the organization.
It is helpful to use the “5 Whys Approach” to identify the core problem. Identify what you believe to be the problem. Ask yourself why this problem happened. You have now identified a problem closer to the core. Again, ask yourself why this deeper problem happened. Continue asking “why” until you have reached the core problem in the case.
If you identify more than one core problem, prioritize them.
Develop alternative courses of action that address the core problem.Identify the possible courses of action that the decision maker can take to address the core problem.
Do not present a list of tactics as your alternatives. Develop distinct, comprehensive strategies that have the potential to address the core problem.
Each alternative should work within the organizational constraints identified in the case.
Evaluate each alternative course of action.Identify the strengths and weakness of each possible course of action. You might consider the following questions when evaluating each alternative.What would be the likely outcome if the organization adopted the course of action?
To what extent does the course of action address the core problem?
What are the likely costs and benefits for this course of action?
What are the risks associated with this course of action?
Does the organization have the resources to execute the course of action?
Is the course of action consistent with the organization’s mission and values?
Recommend a course of action.State your choice for the recommended course of action. Your choice should flow logically from your analysis of the situation and the evaluation of alternatives.
Explain why you chose this course of action.
Explain why you did not choose the other possible courses of actions.
Remember that there is no “right answer” in a case study. Each possible course of action will have advantages and disadvantages.
Attendance Down at Saint Catherine’s College Summer TheatreBy Dr. John F. DionDaniel walked toward the theatre thinking about what had been discussed at today’s staff meeting. Attendance was down, and the theatre was in danger of running a deficit for the first time in its almost 25 year history. As marketing director his job was not only to increase attendance for the current season but to help chart the course for the future.Saint Catherine’s College Summer Theatre was founded by a theatre professor at the small, liberal arts college in upstate New York. Professor Jack Walsh wanted to create a traditional summer stock theatre as a training ground for young theatre professionals. College-age actors and technicians were hired for the season, and the company produced ten plays over the course of the summer. A new play was performed every week. While one play was performing another was in rehearsal. Seven of the plays were for adults, and three of the plays were for children.The adult plays included classics from Shakespeare, Moliere, and Chekov, comedies from the likes of Neil Simon and A.R. Gurney, mysteries from Agatha Christie, and dramas like “The Miracle Worker.” The children’s plays were all classics, adapted by a man who had worked at the theatre when he had been in college. Many of the summer theatre’s alumni had gone on to have successful careers in entertainment. Jack’s office was cluttered with photos of professionals who got their start at the summer theatre. One summer theatre alum, for example, had a lead role on a television sitcom that was now in its fourth season, another had written a play that had been produced off-Broadway, and a third was a Broadway stage manager. Jack was particularly proud of two students. One had started a theatre company in Saint Louis modeled after Saint Catherine’s, and one alum had gone on to earn her PhD was now a theatre professor in Jack’s department at Saint Catherine’s. Daniel had once suggested that if the theatre became union it could then hire professional actors, including their successful alums. It would be much more expensive, of course, but the overall quality would be higher. Additionally, he thought about what a draw it would be to have a TV star in a summer theatre play. “We must never forget,” Jack responded, “that we are the Saint Catherine’s College Summer Theatre. ‘College’ is our middle name. We want to provide the highest quality theatre for our patrons, but we exist to help young professionals learn and grow.”Daniel reached the theatre and smiled. It was truly beautiful. He supposed that there was no theatre quite like it anywhere. The summer theatre didn’t perform in a traditional building. Sitting on the college green was a large orange and white striped circus tent, glowing softly from the lights inside. In front of the tent were three wooden booths, all brightly painted. One was the ticket booth. Patrons could buy soda and ice cream in the second, and beer and wine could be purchased at the third. There was also a tiny stage where “minstrels” sang songs before the show and during intermissions. The tent was surrounded by a white picket fence. Daniel heard laughter erupting from inside the tent. The performance was well-received. The audience loved comedies. Of course, while Daniel thought the theatre had a romantic atmosphere another staff member had a very different opinion. She suggested that the theatre should move from the tent to inside the college’s main theatre, which had more seating. She had said, “Look, I know that the tent is tradition, but let’s face facts. It is impractical. It’s small. The seats are hard. It gets hot, and there are bugs. And when it rains the ground all around the tent gets muddy.” “But on a night like tonight,” Daniel thought, “It is perfect.”Daniel continued walking to the outdoor amphitheater, the theatre’s second performance space, the one in which the children’s plays were performed. While the tent sat only 350 patrons, the amphitheater could hold 2,500. Daniel sat down in one of the back rows and thought more about the theatre’s problems. For years the theatre had to keep a waiting list for the shows performed in the tent. Every play was sold out for years. Many people had been patrons of the theatre since its start. In fact, Jack knew many of them by name. He even knew where in the theatre they wanted to sit. But to be honest, Daniel thought, the current patrons were getting old. He estimated that their average age was approaching 70. Many were over 80. And there were no new patrons taking their place. The children’s theatre’s attendance was stable, however. Each performance was attracting between 500 and 750 parents and children. The current marketing effort was very simple. Prior to each season, the theatre sent a brochure to everyone on its mailing list. The brochure listed all the plays to be performed during the upcoming season. For a reduced price patrons could order in advance season tickets for all seven adult plays or for their choice of four plays. Additionally, the theatre took out a weekly ad in each of the local newspapers to promote the upcoming play. Comedies always sold out the fastest. Dramas, particularly contemporary dramas, always had the slowest sales, although in the past, they too had sold out. Jack had said that the patrons didn’t like to hear swearing, which was often found in more contemporary dramas. The theatre did have a Facebook page, but it was admittedly fairly inactive. “Our patrons don’t use social media,” Jack said. As Daniel sat in the amphitheater he continued to reflect on theatre’s problems and all the possible things that the theatre could do. What should be done to make the theatre successful again?
Requirements: How ever long it takes to answer all 5 questions   |   .doc file

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Black student experiences in HBCUs

Learning Goal: I’m working on a market research project and need an explanation and answer to help me learn.An annotated bibliography is a list of citations to books, articles, and documents. Each citation is followed by a brief (usually about 150 words) descriptive and evaluative paragraph, the annotation. The purpose of the annotation is to inform the reader of the relevance, accuracy, and quality of the sources cited.SOURCES: Minimum 8 sources (Wikipedia and blogs cannot be used).For more information, go to http://olinuris.library.cornell.edu/ref/research/s…Choose one of the following research topics:1). Black student experiences in HBCUs2) Representation of BIPOC in the media3). Digital analytics in marketing4). Improving the customer in your own entrepreneurial venture
Requirements: In details

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Do the needful as per instructed in the cover page.

Hi,
Please find the attached assignment-01 MGT201. Do the needful as per instructed in the cover page.
Thanks.