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Marketing

Instructions:This week you will look at misleading information that you are expo

Instructions:This week you will look at misleading information that you are exposed to every day. Find an example of a survey or poll or even a tweet that you think might be misleading.
How would you support your conclusions? You want to use statistical reasoning here not personal opinion. Places to look might be online polls where anyone can answer. If the title of a survey is misleading, how would you correct it?
Was the sample representative? Be sure to read the methodology of a survey and not only the responses to the questions. For example, you may think the sampling was not representative of the population, but you have to discuss how sampling was actually done to support your claim. Another place to look are articles written by people who clearly don’t understand statistics but use legitimate data like the example below.
The title of the article, New Low of 49% in U.S. Say Death Penalty Applied Fairly (https://news.gallup.com/poll/243794/new-low-say-death-penalty-applied-fairly.aspx Links to an external site.), is misleading because 49% is the point estimate. You have to click on survey methods at the bottom to find the margin of error was 4%. This means the true percentage in the population could have been as low as 45% but as high as 53%. Therefore the title of the article is very misleading. After locating your inaccurate poll or article, respond to the following questions.
How did the poll or article misrepresent the facts? How might you rewrite the title of the article more accurately?
What was the author trying to get you to think? Why? What could be the ramifications of believing false information?
Find and describe an article that refutes this information, if possible.
Have you ever been sent articles that you believed just by reading the title? What was the result?
Please be sure to validate your opinions and ideas with citations and references in APA format.

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Marketing

Instructions:Products and services cannot benefit the customer unless the custom

Instructions:Products and services cannot benefit the customer unless the customer has easy access to them. Understanding distribution and its critical effect on the overall marketing strategy will be discussed this week.
Considering this please address the following prompts in your discussion:
Why do we evaluate distribution strategy as a part of strategic marketing?
How can effective logistics and distribution benefit a brand or business? Is effective distribution needed for overall success?
Please be sure to validate your opinions and ideas with citations and references in APA format.

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Marketing

CO1 – Identify the challenges of product innovation and development. As we have

CO1 – Identify the challenges of product innovation and development.
As we have been discovering with your reading and research, there are many types of businesses that are trying to innovate by introducing new product lines or by repositioning existing products in the current or new markets.
However, well-known strategist Tom Peters in his famous book “In Search of Excellence”, told business organizations that they should “…stick to your knitting…”, meaning they should concentrate on producing those products that they knew well and for which they were known, rather than try to be all things to all people and perhaps be weaker producers of other products which represented a departure from their company strengths and expertise.
Instructions
Answer the following questions:
What do you think about this philosophy?
Is there room for both innovation and “sticking to your knitting” product concepts?
How would you advise producers then, to handle their innovation initiatives, based on Peters’ advice?
Please be sure to validate your opinions and ideas with citations and references in APA format.

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Marketing

Prompt: Compare and contrast Surface Diversity with Deep-Level Diversity. How do

Prompt: Compare and contrast Surface Diversity with Deep-Level Diversity. How does James 2 apply in this situation?
Requirements: The paper is to be a minimum of 500-words in length and written to meet APA standards. Please note – the title and reference pages do not count toward the total word-count requirement.

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Marketing

The average height for all males is 69.3 inches with a standard deviation of 2.8

The average height for all males is 69.3 inches with a standard deviation of 2.8 inches. For females, the average height is 64 inches and the standard deviation is 2.8. These are population values. For this week’s discussion, you will calculate a z-score based on your own height and determine whether your score is within the 95% normal range or if it is out of that range and considered unusual.
Measure your height as precisely as possible to a tenth of an inch. For example, 5’2 ¼” would be 62.3 inches tall.
Calculate the z-score based on population values for males or females. Use the formula: z= (x-µ)/σ where x is your height in inches.
Calculate the normal range by creating the interval that is within 2 standard deviations of the population mean. Multiply the population standard deviation by 2 and then add/subtract from the population mean.
In your discussion post, include the following, based on your calculations.
Is your height within the normal range? Is this what you expected?
Would your height be considered unusual? Why or why not.
Have you encountered any challenges based on your height? For example, someone who is shorter or taller may have a difficult time finding pants that are an appropriate length.
How is the concept of normality used in your field? Example: a patient’s blood pressure is compared to a normal range of values and a financial planner may check the “average” return of a stock.
How does knowing what is usual help people and corporations and government organizations plan? For example, how do airplane manufacturers use the normal height to design aircraft seating?
The height that will be used is 5’8 3/4″

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Marketing

Step 1. Watch one (1) of the following videos: The Rise and Fall of J.Crew: http

Step 1. Watch one (1) of the following videos:
The Rise and Fall of J.Crew: https://www.youtube.com/watch?v=Vr-UMeQiVh0
The Rise and Fall of Victoria’s Secret: https://www.youtube.com/watch?v=H2a3wgcmXPI
The Rise and Fall of Hummer: https://www.youtube.com/watch?v=SHLmoswkkAQ
The Rise and Fall of Cadillac: https://www.youtube.com/watch?v=UY-7-TIIW2w
The Rise and Fall of BlackBerry: https://www.youtube.com/watch?v=wBwlpJSq75o
Step 2. Based on what you’ve seen in the video (and potentially other research you’ve done on the internet), why did the brand analyzed in the video start losing its strength and popularity? Go through the following factors and assess whether or not they may have played a role. Provide a supporting argument for your assessment — that is, explain why you think this factor did or did not play a role.
Changes in consumer’s preferences, tastes, and/or values:
Changes in consumers’ shopping patterns:
Changes in competition:
Changes in technology:
Changes in government regulations or policies:
Step 3. How could this brand rise again? Consider the following marketing strategies. Go through each strategy in the list below and assess whether the strategy should or should not be a part of the brand’s marketing effort to make a comeback. Explain why.
Expanding breadth of awareness (influencing consumers to use the brand’s product/service in a wider range of situations):
Improving the brand image among vulnerable or lost customers (investing in efforts to recapture the interest of past customers who used to love the brand or current customers who are starting to feel uncertain about the brand):
Attracting new customers (trying to find completely new customers; i.e., different age groups, different income groups, etc.):
Repositioning the brand by establishing a more compelling point-of-difference:
Adjusting/changing the 4 Ps (product, price, place, and/or promotion) of the brand:
Improving brand elements (e.g., updating the brand’s name, logo, tagline):

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Marketing

You are required to turn in a no more than 3-page, 1.5-spaced report summarizing

You are required to turn in a no more than 3-page, 1.5-spaced report summarizing your key takeaways and learnings from the course. This is a document that goes beyond takeaways. In this document, please summarize how your thinking and attitude towards your career have been impacted by this course (this can be positive and negative). Feel free to also state what worked for you and what did not work for you in this course.
use the powerpoints just basically sum up the 5 weeks of the class pretty basic class on finding a job with a marketing major I shared some of my previous key take way of some of the previosus weeks

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Marketing

Question 1 Prompt: What are some of the things that you cannot ask in a job inte

Question 1
Prompt: What are some of the things that you cannot ask in a job interview and why? Cite the applicable Federal law mentioned earlier in the chapter.
Requirements: 250 words minimum initial post, 100 words minimum reply
Question 2
Prompt: How does James 2 apply to managing a diverse workforce?
Requirements: 250 words minimum initial post, 100 words minimum reply

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Marketing

GROUP PROJECT Choose a business. Within your assignment groups, analyze the bus

GROUP PROJECT
Choose a business. Within your assignment groups, analyze the business. The purpose of the project is to apply the concepts and tools learned in class to a business situation of your choosing. Through the project you will practice oral, written and presentation skills as well as demonstrated knowledge of core services marketing and management concepts.
Project Outline
The outline of the project is as follows:
1.Cover Page (1 pt)
2.Introduction (2 pts)
3. Segmentation (3 pts)
4. Targeting (2 pts)
5. Positioning (3 pts)
6. Marketing Mix (6 pts)
7. Findings and Conclusion (2 pts)
8. References (1 pt)
Cover Page:
Dar Al Uloom University
College of Business
MKT1211– Principles of Marketing
Project Title
Group Members (Names and students ID)

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Marketing

PART 1. Visit this web page to browse through award winning marketing campaigns:

PART 1. Visit this web page to browse through award winning marketing campaigns: https://shortyawards.com/archive/brands-orgs/14th/all-categories/winners. Choose TWOsocial media campaigns that you think are the most impressive (read about the campaigns by clicking them). For EACH campaign you chose, answer the following questions.
Who was the winner (the company/brand/organization)?
What was the campaign promoting?
Who was the campaign’s target market/audience? (You can find this information in the “About This Entry” section of the campaign’s information page.)
What was the outcome of the campaign? (You can find this information in the “Results” section of the campaign’s information page. Look for words like reach, engagement, and impressions)
Explain what personally drew you to the campaign. Why did you find it impressive, interesting, intriguing, and/or moving?
Evaluate the campaign based on the following criteria.
Relevant? Is the social media campaign centered around something that’s relevant to the brand’s target consumers’ needs, interests, goals, values, and/or passion? Explain.
Personalized? Does the campaign allow the audience to have a more personalized, unique, and customized experience? Explain.
Interactive? Is the campaign interactive? Can consumers interact with the brand or with each other through this campaign? Does the campaign draw active participation by consumers? Explain.
Integrated? Are the various elements of the campaign well integrated? Overall, is the campaign delivering a cohesive message to the audience? Explain.
Authentic? Does the campaign seem authentic, original, and genuine? Does it seem natural and true to the brand’s core values and positioning? Explain.
PART 2. Consider our restaurant brand (the one being developed for the class project). How would you build a social media campaign around that brand? You are encouraged to get inspirations from award-winning campaigns that can be found from the website linked in the previous step (Part 1). Explain (a) the strategy you would implement for the restaurant brand and (b) why you think that strategy would be successful. Remember to ALWAYS consider the target market and the Positioning/CBBE strategy set for the brand.