Categories
Retail Management

Discussion 1:

Discussion 1:
Pick three brands: one inexpensive, one moderately priced, and one very expensive. Give a brief description of what the three chosen brands are all about. Then, pick three relevant we-should-shop-there brands that are good examples of INTER-TYPE competition for each chosen brand and explain WHY you think there is a connection between each.
Discussion 2:
Imagine you are sitting in a room with two doors. When a knock sounds at each, the butler (!) announces that a particular brand is at one entrance to the room (e.g., Adidas), while another brand is at the other (e.g., Nike or Puma or…). Describe each brand in terms of what he or she or they would look like, what would be wearing, what would say on arrival when you went to the door, and what the reason for visiting was. This projective technique, when used in the context of pairs of brands, helps uncover different beliefs, knowledge, images, values and opinions that consumers hold. Either use your 2 competitor brands or use 2 favorite brands in the same product category.

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Retail Management

Second-hand clothing could replace fast-fashion brands in the future.

Second-hand clothing could replace fast-fashion brands in the future.
Please affirm the argument that second-hand clothing will replace fast fashion in the future from the perspective of human culture and sustainable development, and put forward reasonable suggestions for some aspects of second-hand clothing that need to be improved.
5 pages, apa style, need 3 references at least

Categories
Retail Management

Reflecting on week seven, what is your understanding of Big Data Analytics. Is it ethical for multi-channel retailers to possess and review employees’ data?

Reflecting on week seven, what is your understanding of Big Data Analytics. Is it ethical for multi-channel retailers to possess and review employees’ data?
Must be 1-2 pages double spaced. APA in-text citaions and reference

Categories
Retail Management

First Assignment Trend Analysis & Styling Concepts

First Assignment Trend Analysis & Styling Concepts
Assignment #1
Consumer & Lifestyle Segment (50 points possible)
*Lifestyle research attempts to understand the changing social order. The framework for such studies is Attitudes, Interests, and Opinions (AIO). (Please refer to Chapter 11 pg. 230 in our book for more on this analysis)
*Fashion industry professionals are always looking at the world around them in terms of how any shift in culture and society will impact their target market’s future preferences. We discussed Market Segments in today’s society in class.
For this assignment:You will work in a group. This group will work together in assignments all quarter. I will be setting groups during the first week, once attendance has been taken. Pick a target Consumer Segment to analyze. What will you call them? Identify age range, & demographic/psychographic makeup of this Segment.
Forecasting Specialties: What are some sources you could use to conduct a fashion and consumer scan that is relevant to this target market segment? What social trends might impact this target market’s purchase habits? Please explain your findings. (reference pages (16-17)
Zeitgeist: Discuss current zeitgeist influences that are having an impact on your Segment’s mindset & behavior. (social trends, political, economic climate…)
Discuss the Generational Cohort your chosen segment is a part of ( Chapter 11, pages 225-227), and relate this information to your zeitgeist points.
To present this information, create a Power Point presentation to explain your research & introduce your Market Segment, You may use more than one slide for the required criteria. Slides should have a balance of text (via bullet points) to visuals. Additionally, create this presentation using the ‘power point notes’ tool, and upload it including this information. This allows me to read key comments you make that clarify your slides more completely.
Cover Page: Assignment #1, Consumer & Lifestyle Segment, Name
Slides 1&2: Introduce your Consumer Segment. Include all criteria from #1 above. Include a picture collage of your segment to enhance understanding of who they are.
Slides 3&4: Discuss Forecasting Specialties (#1 above)
Slides 5&6: Show your understanding of the Zeitgeist influences on your Segment (#2 above)
Slides 7&8: Discuss your Segment via Generational Cohort (#3 above)
Second ASSIGNMENT Based on your module 1 homework assignment, please share the following to Discussion Board this week:
Your chosen Consumer/Lifestyle Segment
A brief description of this consumer
A photo of your Consumer Segment
Search entries or author

Categories
Retail Management

Lifestyle research attempts to understand the changing social order.

ONLY SLIDE Trend Analysis & Styling Concepts
Assignment #1
Consumer & Lifestyle Segment (50 points possible)
*Lifestyle research attempts to understand the changing social order. The framework for such studies is Attitudes, Interests, and Opinions (AIO). (Please refer to Chapter 11 pg. 230 in our book for more on this analysis)
*Fashion industry professionals are always looking at the world around them in terms of how any shift in culture and society will impact their target market’s future preferences. We discussed Market Segments in today’s society in class.
For this assignment:You will work in a group. This group will work together in assignments all quarter. I will be setting groups during the first week, once attendance has been taken. Pick a target Consumer Segment to analyze. What will you call them? Identify age range, & demographic/psychographic makeup of this Segment.
Forecasting Specialties: What are some sources you could use to conduct a fashion and consumer scan that is relevant to this target market segment? What social trends might impact this target market’s purchase habits? Please explain your findings. (reference pages (16-17)
Zeitgeist: Discuss current zeitgeist influences that are having an impact on your Segment’s mindset & behavior. (social trends, political, economic climate…)
Discuss the Generational Cohort your chosen segment is a part of ( Chapter 11, pages 225-227), and relate this information to your zeitgeist points.
To present this information, create a Power Point presentation to explain your research & introduce your Market Segment, You may use more than one slide for the required criteria. Slides should have a balance of text (via bullet points) to visuals. Additionally, create this presentation using the ‘power point notes’ tool, and upload it including this information. This allows me to read key comments you make that clarify your slides more completely.
Cover Page: Assignment #1, Consumer & Lifestyle Segment, Name
Slides 1&2: Introduce your Consumer Segment. Include all criteria from #1 above. Include a picture collage of your segment to enhance understanding of who they are.
Slides 3&4: Discuss Forecasting Specialties (#1 above)
Slides 5&6: Show your understanding of the Zeitgeist influences on your Segment (#2 above)
Slides 7&8: Discuss your Segment via Generational Cohort (#3 above)
Cited Page: Cite all sources used. Evidence of subscription sites (Library data base) must be used. Please upload to the Assignments tool by the scheduled due date.

Categories
Retail Management

ifestyle research attempts to understand the changing social order. The framework for such studies is Attitudes, Interests, and Opinions (AIO). (Please refer to Chapter 11 pg. 230 in our book for more on this analysis)

Trend Analysis & Styling Concepts
Assignment #1
Consumer & Lifestyle Segment (50 points possible)
*Lifestyle research attempts to understand the changing social order. The framework for such studies is Attitudes, Interests, and Opinions (AIO). (Please refer to Chapter 11 pg. 230 in our book for more on this analysis)
*Fashion industry professionals are always looking at the world around them in terms of how any shift in culture and society will impact their target market’s future preferences. We discussed Market Segments in today’s society in class.
For this assignment:You will work in a group. This group will work together in assignments all quarter. I will be setting groups during the first week, once attendance has been taken. Pick a target Consumer Segment to analyze. What will you call them? Identify age range, & demographic/psychographic makeup of this Segment.
Forecasting Specialties: What are some sources you could use to conduct a fashion and consumer scan that is relevant to this target market segment? What social trends might impact this target market’s purchase habits? Please explain your findings. (reference pages (16-17)
Zeitgeist: Discuss current zeitgeist influences that are having an impact on your Segment’s mindset & behavior. (social trends, political, economic climate…)
Discuss the Generational Cohort your chosen segment is a part of ( Chapter 11, pages 225-227), and relate this information to your zeitgeist points.
To present this information, create a Power Point presentation to explain your research & introduce your Market Segment, You may use more than one slide for the required criteria. Slides should have a balance of text (via bullet points) to visuals. Additionally, create this presentation using the ‘power point notes’ tool, and upload it including this information. This allows me to read key comments you make that clarify your slides more completely.
Cover Page: Assignment #1, Consumer & Lifestyle Segment, Name
Slides 1&2: Introduce your Consumer Segment. Include all criteria from #1 above. Include a picture collage of your segment to enhance understanding of who they are.
Slides 3&4: Discuss Forecasting Specialties (#1 above)
Slides 5&6: Show your understanding of the Zeitgeist influences on your Segment (#2 above)
Slides 7&8: Discuss your Segment via Generational Cohort (#3 above)
Cited Page: Cite all sources used. Evidence of subscription sites (Library data base) must be used. Please upload to the Assignments tool by the scheduled due date.

Categories
Retail Management

Learning Goal: I’m working on a retail management writing question and need a sa

Learning Goal: I’m working on a retail management writing question and need a sample publish to help me learn.Question 1: Increasing inventory turnover is an important goal for a retail manager. What are the consequences go turnover that’s too low ? too high ? Define : Shopworn Question 2: Why do some online retailers include editorials and customer reviews along with product information on their websites ? Explain how this may influence the consumer’s buying behavior. Define : m-commerce Question 3 : What is the difference between bundled pricing and multiple-unit pricing. Define: multiple unit pricing

Categories
Retail Management

Learning Goal: I’m working on a retail management discussion question and need a

Learning Goal: I’m working on a retail management discussion question and need an explanation and answer to help me learn.Question 1: identify a store that has or service provider that you believe has an effective loyalty program. Explain why ? Question 2: A supermarket retailer is considering the installation of self-Checkout point of sale ( POS) terminals. How would the replacement of cashiers with these self checkouts affect the elements in the retailer strategic profit model ? Define : Cross-Selling, Slotting Fee

Categories
Retail Management

Learning Goal: I’m working on a retail management writing question and need an e

Learning Goal: I’m working on a retail management writing question and need an explanation and answer to help me learn.First : How could a sport goods retailer ensure that the consumer buys athletic equipment at its outlet ? Second : What can a national retail chain do to increase the chances of the retired couple patronizing its dealership ?ANSWERS SHOULD BE ELAVORATED USING Retailing and marketing key terms and strategies

Categories
Retail Management

Learning Goal: I’m working on a retail management writing question and need an e

Learning Goal: I’m working on a retail management writing question and need an explanation and answer to help me learn.Analyze “Opportunities” and “Threats” company “Target” facing. Adding more opinion based on my analysis. one more paragraph for each part.External Analysis Opportunities Expansion is one of the opportunities Target’s omnichannel should leverage. Since Target has failed in the international market, it should expand its presence in the US. The company is already successful in the country; hence, opening more physical and online stores will increase its market presence. Moreover, embracing same-day delivery systems like Walmart and Amazon competitors could also enhance its competitive advantage. Threats The biggest threat facing Target is competition. Its primary competitors, like Walmart, have several stores located close to commercial and residential sites where people can easily visit. They also have a solid online presence. For instance, Target’s e-commerce share is 1.2%, while Amazon and Walmart’s are 38% and 5.7%, respectively (Repko, 2020). Besides, Amazon has encroached on the grocery sector and has plans to acquire WholeFoods. This has put Target in a tight spot. Besides, by buying Jet.com, Walmart has shown its might in grocery and digital expansion. To counter such threats, Target ought to make broad moves which might include acquiring Kroger, including Sprouts Farmers Market. By so doing, the company will grow its grocery business, representing 40%-50% of sales, which has been accomplished by Walmart (Thomas, 2022).
Requirements: n/a